Who says that committees are not challenging? Often those involved in the council get hung up for the entire session or project. Such situations all depend on the way the dice roll.
Some people in the creative scene do not like working in committees. And it will reach to a point wherein they turn down the work just to avoid all the hassle. However, people that have committed themselves to working on the marketing committee love such work. It is where all challenges are thrown to each member. It proves as to why an advertising council needs marketing.
Some experts compare the marketing committee that like of salt water taffy. If it is properly massaged, worked and molded properly, you will end up with sweet taffy. When you get the group to work together and think the same way or work your way through the same direction, it becomes an unbelievable fulfillment on your part. There is a trick in making nuances through the group in a right way that they will come together and develop something extraordinary and legendary.
When committees fail
The word “fail” in committees is such a strong word. The reason as to why this is considered as such is because boards rarely fail. Everything has a sense of perfectionism to it – there should be no room for error. And when an individual project fails, it usually has something to do with how the committee could not come to an agreement. But for experts having high standards of success, they consider failure to happen now and then. And this occurs when the committee compromises and then settles on something that is less than amazing when they see that the whole group is capable of something more.
With all that said, below are the common reasons why a project in a Marketing Agency council fails.
Various designs styles
The committee consists of different people, and each person has his or her tastes. If you take a look at the kind of behavior they display, you can tell that they think differently, even for yourself.
The kind of car you and others drive which restaurants you eat or the kind of house that you live are all different. There may be similarities, but there are also differences. Take for example the ones that have worked in committees or groups before – you will find the types of people are divided into three groups.
One is working as part of the marketing team (such as vision ranking media), another for those that are adept at using the latest technology, while the third is the senior members that are on the committee to ensure the younger ones do not do anything idiotic. With such diverse backgrounds, you don’t need to wonder why it can be difficult to get everyone to agree.
In every committee, there is usually someone that has that sense of style that has frozen in time more than a decade ago. This can be defined by the kind of music that they listen to or the kind of decorations that their house has. If their favorite music is back in the 80s and their favorite interior color is that of mauve, it is your responsibility to know that up front from them.
People attract to things that they love
This is when it comes to design. This is why it is inevitable for some members of the committee gets to project their style, color and tastes onto the organization’s brand. Once a member of the committee prefers the primary colors, for example, so they think that the creative path of the project must follow that way, too. They can never think of the company or firm as a separate brand.
Personalities that are Passive-Aggressive
Members that have passive-aggressive personalities hold their opinions for a very long time. So by the time they blow out, it can get out of hand. If you handle an advertising or marketing committee, you cannot afford to let the members keep all their ideas bottled up for very long. It will not be fruitful for your project, but rather it adds up to discontent, contention, and infighting. With all these in place, it gives you a guarantee for failure.
Every member of the committee is required to express and vote their opinion, but there are times when there is this type of person that tends to dominate the whole discussion. Whether this is out of exhaustion or fear, the rest of the members tend to keep it to themselves and will allow this person with dominating personality to charge forward and even take control of all the creative path of the project.
Lack of Focus
This is most evident for any person with goals, but it is a kiss of death for a marketing committee. Meetings must be scheduled only when there are substantive things to be discussed.