Finding My Media Agency The Easy Way

A media agency can help you a great deal, especially if you have no clue about selling yourself and your ideas. You can be the greatest writer of all, and still struggle to make money with your blog, website or book, unless you also have some good selling skills and some connections.

By hiring a media agency, you can have the peace of mind that you can only focus on writing and on improving your craft, as the selling is going to be done by someone else. As this other person is usually a skilled seller, you are going to receive more advertising and sponsorship contracts than you could bring on your own. This is why, if you have an e-book, a blog, a website or another type of online magazine, you should find a good media agency to sell your advertising space to their clients. The agency is going to take a fee, but it’s going to be well worth it, as you’ll be left with a lot more money than before.

This article will explain you how I’ve managed to find an excellent media agency to represent me. Feel free to follow my method, to see if it works for you. Most probably, it’s going to work, so let’s get started.

First of all, I’ve prepared a professional media kit for my blog. I’ve included my traffic numbers and my social media followers count, as well as brief profile of my readers. Next, I searched online for media agencies, and I wrote down their contact details and their websites. Then I took a look at all those websites, in order to see the client portfolio and the range of services provided by each of these companies. I removed all those that didn’t appear to be too experienced, as well as those that were too far away from me. I always like to meet my service providers in person, so my media agency has to be local. Besides, going for a local company like Vision Ranking Media means you have more chances to sell your site to clients in your city, as these media experts are usually very well connected. They network a lot, this being the reason why they happen to know a lot of people. If I were to go out as much as to meet all these persons, I’d never have enough time to work on my website, so this is definitely out of the question. I prefer to have an agency to represent me and to make my work known to as many potential advertisers as possible.

Once I’ve got my final list, I’ve sent all these companies my media kit, together with an inquiry to become business partners. You may not believe it, but I’ve got four replies from four excellent companies. This allowed me to compare all offers, in order to pick the best deal. This was easy, but you should be aware that it still took me about one week.


Reasons Why Projects in Marketing Committees Fail

Who says that committees are not challenging? Often those involved in the council get hung up for the entire session or project. Such situations all depend on the way the dice roll.

Some people in the creative scene do not like working in committees. And it will reach to a point wherein they turn down the work just to avoid all the hassle. However, people that have committed themselves to working on the marketing committee love such work. It is where all challenges are thrown to each member. It proves as to why an advertising council needs marketing.

Some experts compare the marketing committee that like of salt water taffy. If it is properly massaged, worked and molded properly, you will end up with sweet taffy. When you get the group to work together and think the same way or work your way through the same direction, it becomes an unbelievable fulfillment on your part. There is a trick in making nuances through the group in a right way that they will come together and develop something extraordinary and legendary.

When committees fail

The word “fail” in committees is such a strong word. The reason as to why this is considered as such is because boards rarely fail. Everything has a sense of perfectionism to it – there should be no room for error. And when an individual project fails, it usually has something to do with how the committee could not come to an agreement. But for experts having high standards of success, they consider failure to happen now and then. And this occurs when the committee compromises and then settles on something that is less than amazing when they see that the whole group is capable of something more.

With all that said, below are the common reasons why a project in a Marketing Agency council fails.

Various designs styles

The committee consists of different people, and each person has his or her tastes. If you take a look at the kind of behavior they display, you can tell that they think differently, even for yourself.

The kind of car you and others drive which restaurants you eat or the kind of house that you live are all different. There may be similarities, but there are also differences. Take for example the ones that have worked in committees or groups before – you will find the types of people are divided into three groups.

One is working as part of the marketing team (such as vision ranking media), another for those that are adept at using the latest technology, while the third is the senior members that are on the committee to ensure the younger ones do not do anything idiotic. With such diverse backgrounds, you don’t need to wonder why it can be difficult to get everyone to agree.

In every committee, there is usually someone that has that sense of style that has frozen in time more than a decade ago. This can be defined by the kind of music that they listen to or the kind of decorations that their house has. If their favorite music is back in the 80s and their favorite interior color is that of mauve, it is your responsibility to know that up front from them.

People attract to things that they love

This is when it comes to design. This is why it is inevitable for some members of the committee gets to project their style, color and tastes onto the organization’s brand. Once a member of the committee prefers the primary colors, for example, so they think that the creative path of the project must follow that way, too. They can never think of the company or firm as a separate brand.

Personalities that are Passive-Aggressive

Members that have passive-aggressive personalities hold their opinions for a very long time. So by the time they blow out, it can get out of hand. If you handle an advertising or marketing committee, you cannot afford to let the members keep all their ideas bottled up for very long. It will not be fruitful for your project, but rather it adds up to discontent, contention, and infighting. With all these in place, it gives you a guarantee for failure.

Dominating Personalities

Every member of the committee is required to express and vote their opinion, but there are times when there is this type of person that tends to dominate the whole discussion. Whether this is out of exhaustion or fear, the rest of the members tend to keep it to themselves and will allow this person with dominating personality to charge forward and even take control of all the creative path of the project.

Lack of Focus

This is most evident for any person with goals, but it is a kiss of death for a marketing committee. Meetings must be scheduled only when there are substantive things to be discussed.